Success Stories
@GardenGeri is a nationally known garden writer, plantswoman, content strategist, subject matter expert and educator.
Publicize Historic Garden Renovation
ATLANTA HOSPITAL HOSPITALITY HOUSE Agency: Golin Atlanta Market Background: Golin is an internationally renowned marketing firm. Their Atlanta office needed specific horticultural expertise to publicize …
Name Recognition for Commercial Landscape Company
CRABAPPLE LANDSCAPE EXPERTS Market Position: Crabapple is Georgia’s 5th largest landscape maintenance company, with customers in multifamily, commercial, industrial and municipal sectors. Assignment: Crabapple’s overall …
Launch Company Producing New Plant Introductions
Garden Deput, a subsidiary of Greenleaf Nursery Company, Inc. Market Position: Greenleaf is an Industry-leading wholesale plant grower producing more than 14 million container plants annually. …
Award Winning Editorial Articles
Editorial Feature Writing This page surveys some of the 200+ editorial features I wrote, and, in some cases, also photographed, for both trade and consumer …
Results-oriented Publicity for Southeastern Flower Show Swells Attendance
Southeastern Flower Show 2011 Market Position: 24th annual Southeastern Flower Show, the 6th largest gardening show in the U.S. Assignment: Developed strategic pr plan for entire publicity campaign …
Social Media Sharpens Toolmaker’s Sales
Corona Tools USA Industry Position: Corona Tools manufactures more than 200 high quality tools for gardening and commercial use. Assignment:@GardenGeri worked with the VP of …
Results-Oriented Publicity for Arts Week Start-Up
At the center of the modern plein air movement, Olmsted Plein Air Invitational is making and documenting history. OLMSTED PLEIN AIR INVITATIONAL Market Position:Communications Director …
Audience Growth for a Web Retailer
Bonsai Outlet Market Position: Bonsai Outlet, Inc. is a mail order company delivering bonsai trees across the U.S. Assignment: Positioning statement, public relations strategy, news releases, …
Award Winning Fuqua Orchid Center Launch
Atlanta Botanical Garden Geri Laufer served on the board of the Atlanta Botanical Garden from 1980-1998 and served as its PR manager from 1998-2009. Market …
HONORS, AWARDS AND PRESENTATIONS
2016 Keynote Speaker, Alabama State Master Gardeners annual conference, Sawgrass region, Creating Your Personal Eden
2014 First Place, “Passion for Trees” Extemporaneous Video, Davey Tree Company resulting in $1,000 grant to Pittsburgh Parks Conservancy Tree Fund
2014 National Awards Committee Chair, Garden Writers Association
2014 Speaker, Art in Bloom, High Museum of Art, Atlanta, GA, Jan. 28
2013 Horticulture Magazine by-lined editorial article Bonsai 101 for client, first in magazine’s launch of new column “Art of the Garden”
2013 National Awards Committee Co-Chair, Garden Writers Association
2012 Georgia Green Industries Wintergreen Conference, presentation Twitter 101
2012 Gardeners Success Summit, national internet webinar on Growing and Using Herbs
2011 Georgia Green Industries Wintergreen conference Social Media for Green Companies class
2011 Garden Writers Association Annual Symposium juried presentation, New Plant Introductions for client Garden Debut®
2010 Scholarship Recipient, American Community Gardening Association annual conference and membership
2010 Georgia Master Gardeners presentation Top 20 Favorite Natives for the Home Landscape,
2010 Atlanta Culinary Historians presentation Elizabethan Gardens & Herbs of Shakespeare
2009 SE Native Plants and Wildflower Symposium, Tifton, GA presentation, Native Plants in the Home Landscape
2009 “Gardens for Connoisseurs Tour” of my private garden to benefit the Atlanta Botanical Garden
2004 Co-Chair & Judge, first-ever Botanical Art Division, Southeastern Flower Show
2003 APR (Accreditation in Public Relations) the Public Relations Society of America professional certification
2002 Garden Globe Award, Garden Writers Association for Fuqua Orchid Center Media Kit
2001 Herald Award, top annual recognition for garden writing by the American Nursery & Landscape Association for garden writing for Better Homes & Gardens SIP Perennials story
2000 “10 Best Gardens in Atlanta,” Atlanta magazine survey
2000 State Garden Clubs of Georgia: Best Garden, large yard category, 2-5 acres
2000 “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary
1999 “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary
1994 State Garden Clubs of Georgia, “Best Publication” for Tussie-Mussies book
1993 Award-winning book Tussie-Mussies: Book of the Month Club and Garden Book Club features
1990 American Perennial Plant Association annual convention Tour of my private garden
1989 Scott Arboretum annual Tour of my private garden
1988 Awarded prestigious Research Grant from The Herb Society of America to write Tussie-Mussies book, $5,000
1988 American Horticultural Society annual convention Tour of my private garden
1987 “Gardens for Connoisseurs Tour” my private garden on tour to benefit Atlanta Botanical Garden
1980 1st Place National Winner, Photography for “Best Series of Slides and Script” Rohm & Haas National Competition, Cooperative Extension Service on Growing and Using Herbs
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If you are looking for ways to get into the traditional or social media marketplace, I can help increase recognition for your company.