Success Stories

@GardenGeri is a nationally known garden writer, plantswoman, content strategist, subject matter expert and educator.

Success Stories

Publicize Historic Garden Renovation

ATLANTA HOSPITAL HOSPITALITY HOUSE Agency: Golin Atlanta Market Background: Golin is an internationally renowned marketing firm. Their Atlanta office needed specific horticultural expertise to publicize ...
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Success Stories

Name Recognition for Commercial Landscape Company

CRABAPPLE LANDSCAPE EXPERTS Market Position: Crabapple is Georgia’s 5th largest landscape maintenance company, with customers in multifamily, commercial, industrial and municipal sectors. Assignment: Crabapple’s overall ...
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Success Stories

Launch Company Producing New Plant Introductions

Garden Deput, a subsidiary of Greenleaf Nursery Company, Inc. Market Position: Greenleaf is an Industry-leading wholesale plant grower producing more than 14 million container plants annually. ...
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Success Stories

Award Winning Editorial Articles

Editorial Feature Writing This page surveys some of the 200+ editorial features I wrote, and, in some cases, also photographed, for both trade and consumer ...
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Success Stories

Results-oriented Publicity for Southeastern Flower Show Swells Attendance

Southeastern Flower Show 2011 Market Position: 24th annual Southeastern Flower Show, the 6th largest gardening show in the U.S. Assignment: Developed strategic pr plan for entire publicity campaign ...
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Success Stories

Social Media Sharpens Toolmaker’s Sales

Corona Tools USA Industry Position: Corona Tools manufactures more than 200 high quality tools for gardening and commercial use. Assignment:@GardenGeri worked with the VP of ...
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Success Stories

Results-Oriented Publicity for Arts Week Start-Up

At the center of the modern plein air movement, Olmsted Plein Air Invitational is making and documenting history. OLMSTED PLEIN AIR INVITATIONAL Market Position:Communications Director ...
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Success Stories

Audience Growth for a Web Retailer

Bonsai Outlet Market Position: Bonsai Outlet, Inc. is a mail order company delivering bonsai trees across the U.S. Assignment:  Positioning statement, public relations strategy, news releases, ...
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Success Stories

Award Winning Fuqua Orchid Center Launch

Atlanta Botanical Garden Geri Laufer served on the board of the Atlanta Botanical Garden from 1980-1998 and served as its PR manager from 1998-2009. Market ...
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HONORS, AWARDS AND PRESENTATIONS

2016  Keynote Speaker, Alabama State Master Gardeners annual conference, Sawgrass region, Creating Your Personal Eden

2014  First Place, “Passion for Trees” Extemporaneous Video, Davey Tree Company resulting in  $1,000 grant to Pittsburgh Parks Conservancy Tree Fund

2014  National Awards Committee Chair, Garden Writers Association

2014  Speaker, Art in Bloom, High Museum of Art, Atlanta, GA, Jan. 28

2013  Horticulture Magazine by-lined editorial article Bonsai 101 for client, first in magazine’s launch of new column “Art of the Garden”

2013   National Awards Committee Co-Chair, Garden Writers Association

2012   Georgia Green Industries Wintergreen Conference,  presentation Twitter 101

2012  Gardeners Success Summit, national internet webinar on Growing and Using Herbs

2011   Georgia Green Industries Wintergreen conference Social Media for Green Companies class

2011  Garden Writers Association Annual Symposium juried presentation, New Plant Introductions for client Garden Debut®

2010  Scholarship Recipient, American Community Gardening Association annual conference and membership

2010    Georgia Master Gardeners presentation Top 20 Favorite Natives for the Home Landscape,

2010 Atlanta Culinary Historians presentation Elizabethan Gardens & Herbs of Shakespeare

2009  SE Native Plants and Wildflower Symposium, Tifton, GA presentation, Native Plants in the Home Landscape

2009  “Gardens for Connoisseurs Tour” of my private garden to benefit the Atlanta Botanical Garden

2004  Co-Chair & Judge, first-ever Botanical Art Division, Southeastern Flower Show

2003  APR (Accreditation in Public Relations) the Public Relations Society of America professional certification

2002  Garden Globe Award, Garden Writers Association for Fuqua Orchid Center Media Kit

2001  Herald Award, top annual recognition for garden writing by the American Nursery & Landscape Association for garden writing for Better Homes & Gardens SIP Perennials story

2000  “10 Best Gardens in Atlanta,” Atlanta magazine survey

2000  State Garden Clubs of Georgia: Best Garden, large yard category, 2-5 acres

2000 “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary

1999  “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary

1994  State Garden Clubs of Georgia, “Best Publication” for Tussie-Mussies book

1993  Award-winning book Tussie-Mussies: Book of the Month Club and Garden Book Club features

1990  American Perennial Plant Association annual convention Tour of my private garden

1989  Scott Arboretum annual Tour of my private garden

1988  Awarded prestigious Research Grant from The Herb Society of America to write Tussie-Mussies book, $5,000

1988  American Horticultural Society annual convention Tour of my private garden

1987   “Gardens for Connoisseurs Tour” my private garden on tour to benefit Atlanta Botanical Garden

1980  1st Place National Winner, Photography for “Best Series of Slides and Script” Rohm & Haas National Competition, Cooperative Extension Service on Growing and Using Herbs

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If you are looking for ways to get into the traditional or social media marketplace, I can help increase recognition for your company.

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