Industry Position: Corona Tools manufactures more than 200 high quality tools for gardening and commercial use.
Assignment:
@GardenGeri worked with the VP of Communications and Social Media to produce monthly newsletters and years of blog posts. @GardenGeri wrote news releases publicizing Corona Cares community service projects (participated in more than 200 events, partnered with over 222 organizations and donated more than $222,000 worth of tools since launching the program in 2009.) She moderated Twitter chats (#Plantchat, #Treechat and #Landscapechat) as needed, of interest to GILN Green Industry Leaders Network, commercial growers and home gardeners.
Results: Audience engagement, as measured by Corona’s unique page views, social media contacts, have improved over the past three years.