Garden Geri

Success Stories

@GardenGeri is a nationally known garden writer, plantswoman, content strategist, subject matter expert and educator.

Results-oriented Publicity for Southeastern Flower Show Swells Attendance

By / March 1, 2021

Southeastern Flower Show 2011

Market Position: 24th annual Southeastern Flower Show, the 6th largest gardening show in the U.S.

Assignment: Developed strategic pr plan for entire publicity campaign including timeline and deliverables, and created content for all news releases, print and online collateral materials. Responsible for all media relations outreach, including television and radio interviews and photo shoots. Created social media accounts and content. Coordinated VIP and Media appearances and worked closely with 2011 Show Chairwoman Mary Norwood and SFS Executive Committee.

Results:  Attendance increased 15% over previous year. ABC/WSB-Atlanta Anchor Jovita Moore and Justin Farmer attended the Preview Party and presented Awards onstage. SFS principals gave 10 radio and television interviews. Create first-ever real-time Facebook and Twitter pages for the Southeastern Flower Show.

Client Endorsement: “Please know how much all of us value the countless hours you’ve dedicated to ensuring the success of the Southeastern Flower Show.  Through your efforts, we’ve done an excellent job getting the word out which is helping significantly to drive attendance.” —Robert Balentine, Chairman, Southeastern Horticultural Society

SEFS Co-Chairs Felton Norwood and Mary Norwood with world renowned Bonsai master Kenji Miata and Bonsai Society of Atlanta president Dennis McHugh.
@GardenGeri secured WSB anchors Jovita Moore + Justin Farmer as honorary presenters for the preview party, driving the Flower Show to its highest level of media coverage in more than two decades of flower shows.
Flower show attendance exceeded 143,000, driven in part by the debut of Facebook and social media to support the traditional public relations effort.
Legendary football coach Vince Dooley became an avid gardener + garden writer after retirement. @GardenGeri secured him as a featured speaker and he became one of the Flower Show’s most ardent supporters.
@GardenGeri participated in writing the flower show schedule and collateral promoting the flower show competition; more that 3800 entries resulted in judges awarding 275 prizes in 62 categories. In addition, more than 50 commercial exhibitors participated in the SEFS.
As well as providing publicity + social media support, @GardenGeri was a headline speaker. Her presentation “Growing + Using Herbs in the Southeast” drew capacity crowds for two events.
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