Atlanta Botanical Garden Geri Laufer served on the board of the Atlanta Botanical Garden from 1980-1998 and served as its PR manager from 1998-2009. Market Position: Atlanta Botanical Garden is renowned for a number of living collections including orchids and poison arrow frogs. The Orchid Display House of the new Fuqua Orchid Center provided a home …
Bonsai Outlet Market Position: Bonsai Outlet, Inc. is a mail order company delivering bonsai trees across the U.S. Assignment: Positioning statement, public relations strategy, news releases, monthly e-newsletter, publicity for the company president, launch private label brand of bonsai tools. Results: Dozens of news releases on all aspects of the business, executive biography, and client placement …
At the center of the modern plein air movement, Olmsted Plein Air Invitational is making and documenting history. OLMSTED PLEIN AIR INVITATIONAL Market Position:Communications Director for cultural event start-up from 2015 through 2020. Seven-day, rain or shine Plein Air painting event featuring 30 of the world’s greatest collectible contemporary impressionist painters who are juried to …
Results-Oriented Publicity for Arts Week Start-Up Read More »
Corona Tools USA Industry Position: Corona Tools manufactures more than 200 high quality tools for gardening and commercial use. Assignment:@GardenGeri worked with the VP of Communications and Social Media to produce monthly newsletters and years of blog posts. @GardenGeri wrote news releases publicizing Corona Cares community service projects (participated in more than 200 events, partnered …
Southeastern Flower Show 2011 Market Position: 24th annual Southeastern Flower Show, the 6th largest gardening show in the U.S. Assignment: Developed strategic pr plan for entire publicity campaign including timeline and deliverables, and created content for all news releases, print and online collateral materials. Responsible for all media relations outreach, including television and radio interviews and photo shoots. …
Results-oriented Publicity for Southeastern Flower Show Swells Attendance Read More »
Editorial Feature Writing This page surveys some of the 200+ editorial features I wrote, and, in some cases, also photographed, for both trade and consumer publications. Topics range from plant profiles to my own gardens, landscaping, plant science, horticulture, gardening how-to, floral symbolism and plant lore. Client Endorsement: “Geri loves to grow plants, loves to …
Garden Deput, a subsidiary of Greenleaf Nursery Company, Inc. Market Position: Greenleaf is an Industry-leading wholesale plant grower producing more than 14 million container plants annually. GardenGeri helped Greenleaf launch a new plant introductions division to differentiate their brand and provide continuing source of interest at the retail level. Assignment: Launch new plant introductions subsidiary. GardenGeri’s …
Launch Company Producing New Plant Introductions Read More »
CRABAPPLE LANDSCAPE EXPERTS Market Position: Crabapple is Georgia’s 5th largest landscape maintenance company, with customers in multifamily, commercial, industrial and municipal sectors. Assignment: Crabapple’s overall goal is sales growth and customer retention. GardenGeri was initially charged with developing strategies for new social media channels and providing accurate content to increase recognition. GardenGeri instituted a social …
Name Recognition for Commercial Landscape Company Read More »
ATLANTA HOSPITAL HOSPITALITY HOUSE Agency: Golin Atlanta Market Background: Golin is an internationally renowned marketing firm. Their Atlanta office needed specific horticultural expertise to publicize the restoration of a horticultural landmark. Originally part of the prestigious 1920’s Fredrick Law Olmsted Druid Hills development in Atlanta, the restored Rock Garden is now open to the public. …
It’s mid-June and my garden is filled with birdsong and fragrance. The deck acts like a promontory providing a bird’s eye view of the curving paths and herb and flower-filled beds spread out like a map, below. Colorful flashes of topaz Goldfinches and cobalt Bluebirds sketch swooping, scalloped flight paths, while songsters add their liquid …
