About
@GardenGeri is a nationally known garden writer, plantswoman, content strategist, subject matter expert and educator.
Geraldine Adamich Laufer
@GardenGeri is a nationally known garden writer, plantswoman, content strategist, subject matter expert and educator.
She is knowledgeable and widely respected in green industry and gardening circles. As a ‘hands on’ gardener, she brings factual, practical and thoroughly entertaining advice to her audiences.
In GardenGeri’s writing, speaking, content strategy, videos, scripts, newsletters, product launches and media appearances, her enthusiasm for the wonder of the natural world shines through.
GardenGeri’s ideas engage audiences; her writing sells products throughout the world of horticulture and green commerce.
Garden Geri has entertained and educated hundreds of audiences in television, radio, webcast, video and live audience formats. Her unique blend of content and entertainment has also helped drive more than $10 million in purchases for commercial clients. For more than two decades, the combination of her scientific knowledge and homespun humor have made her the voice of horticulture in the Southeastern states and across the nation.
She has written by-lined articles for virtually every major publication in both trade journals and consumer gardening. Her award-winning book, Tussie-Mussies, is an engaging look at the history and Language of Flowers, as well as serving to promote the contemporary use of floral symbolism in everyday situations.
Assisting Companies by:
1. Garden writer provides engaging and reliable content-rich marketing to improve customer recognition and trust, ultimately increasing sales for your green company
2. Sharp-focus, short-cycle consulting to launch new lines + increase top-line results by aligning PR + marketing.
3. Long-term consulting to help companies reach print and web media targets. Design, launch and implement public relations + social media campaign.
GardenGeri's Specialties
Sparkling Garden Writing skills: SME in Horticulture, Garden and Landscape content. Content + production of newsletters, blogs + social media sites. Photography + photo styling. Content-rich liaison for web, social media, print, radio + TV
Strategic communications/Social Media Strategy: brand statements + media relations for the Green Industry.
Media penetration strategies: Rapport + lead nurturing with national & local media. Tactical public relations campaigns
Presentations, Community Affairs, Events, Promotions
HONORS, AWARDS AND PRESENTATIONS
2021 “Gardens for Connoisseurs Tour” to benefit Atlanta Botanical Garden. DYK? @GardenGeri is the only person to be invited to show three different landscapes (three different homes) on three different Tours since the prestigious Tour began
2019 Wylde Center Garden Tour of private home landscape, benefitting the Wylde Community Garden Center
2018 Klout, a social media rating app, ranks @GardenGeri in the top 5% of all online influencers by measuring her social media network size as correlated to the content she created. (App sunset in 2018)
2016 Keynote Speaker, Alabama State Master Gardeners annual conference, Sawgrass region, Creating Your Personal Eden
2014 First Place, “Passion for Trees” Extemporaneous Video, Davey Tree Company resulting in $1,000 grant to Pittsburgh Parks Conservancy Tree Fund
https://www.youtube.com/watch?v=bkkl1ZIOn6k
2014 National Awards Committee Chair, Garden Writers Association
2014 Speaker, Art in Bloom, High Museum of Art, Atlanta, GA, Jan. 28
2013 Horticulture Magazine by-lined editorial article Bonsai 101 for client, first in magazine’s launch of new column “Art of the Garden”
2013 National Awards Committee Co-Chair, Garden Writers Association
2012 Georgia Green Industries Wintergreen Conference, presentation Twitter 101
2012 Gardeners Success Summit, national internet webinar on Growing and Using Herbs
2012 Georgia Green Industries Wintergreen Conference, presentation Twitter 101
2012 Gardeners Success Summit, national internet webinar on Growing and Using Herbs
2011 Georgia Green Industries Wintergreen conference Social Media for Green Companies class
2011 Garden Writers Association Annual Symposium juried presentation, New Plant Introductions for client Garden Debut®
2010 Scholarship Recipient, American Community Gardening Association annual conference and membership
2010 Georgia Master Gardeners presentation Top 20 Favorite Natives for the Home Landscape,
2010 Atlanta Culinary Historians presentation Elizabethan Gardens & Herbs of Shakespeare
2010 Scholarship Recipient, American Community Gardening Association annual conference and membership
2009 SE Native Plants and Wildflower Symposium, Tifton, GA presentation, Native Plants in the Home Landscape
2009 “Gardens for Connoisseurs Tour” of my private garden to benefit the Atlanta Botanical Garden
2004 Co-Chair & Judge, first-ever Botanical Art Division, Southeastern Flower Show
2003 APR (Accreditation in Public Relations) the Public Relations Society of America professional certification
2002 Garden Globe Award, Garden Writers Association for Fuqua Orchid Center Media Kit
2001 Herald Award, top annual recognition for garden writing by the American Nursery & Landscape Association for garden writing for Better Homes & Gardens SIP Perennials story
2000 “10 Best Gardens in Atlanta,” Atlanta magazine survey
2000 State Garden Clubs of Georgia: Best Garden, large yard category, 2-5 acres
2000 “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary
1999 “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary
1994 State Garden Clubs of Georgia, “Best Publication” for Tussie-Mussies book
1993 Award-winning book Tussie-Mussies: Book of the Month Club and Garden Book Club features
1990 American Perennial Plant Association annual convention Tour of my private garden
1989 Scott Arboretum annual Tour of my private garden
1988 Awarded prestigious Research Grant from The Herb Society of America to write Tussie-Mussies book
1988 American Horticultural Society annual convention Tour of my private garden
1987 “Gardens for Connoisseurs Tour” my private garden on tour to benefit Atlanta Botanical Garden
1980 1st Place National Winner “Best Series of Slides + Script” Rohm & Haas National Competition, Cooperative Extension Service on Growing and Using Herbs
Let's Connect
If you are looking for ways to get into the traditional or social media marketplace, I can help increase recognition for your company.