Corona’s strategy of selling better tools begins with engaging better gardeners. This includes testing tools and documenting their use on real world projects. By providing context for Corona’s tools, GardenGeri delivers important understanding of Corona’s brand features along with valuable gardening and craft advice.
CORONA TOOLS USA
Industry Position: Corona Tools manufactures more than 200 high quality tools for gardening and commercial use.
Assignment: GardenGeri works with VP Communications and Social Media to produce monthly newsletters and dozens of blog posts, as well as assisting in Twitter chats (#Plantchat, #Treechat and #Landscapechat) of interest to green industry companies, growers and gardeners.
Results: Audience engagement, as measured by Corona’s unique page views, social media contacts, and clout score, have improved over the past three years.