CRABAPPLE LANDSCAPE EXPERTS
Market Position: Crabapple is Georgia’s 5th largest landscape maintenance company, with customers in multifamily, commercial, industrial and municipal sectors.
Assignment: Crabapple’s overall goal is sales growth and customer retention. GardenGeri was initially charged with developing strategies for new social media channels and providing accurate content to increase recognition. GardenGeri instituted a social media strategy incorporating Twitter, Facebook, e-newsletters, informational videos, and live customer premises presentations.
Results: Referrals from existing customer base to new prospects grew by more than 20% annually.