about

GardenGeri with Peony Poppies

Geraldine Adamich Laufer

Garden Writer: Chief Content Creator

Horticulturist + Subject Matter Expert: Horticulture, Garden, Landscape

Publicist/Strategist, PR + Social Media for the Green Industry

Radio + Video Personality

I help companies three ways:
1. Garden writer provides engaging and reliable content-rich marketing to improve customer recognition and trust, ultimately increasing sales for your green company

2. Sharp-focus, short-cycle consulting to launch new lines + increase top-line results by aligning PR + marketing.

3. Long-term consulting to help companies reach print and web media targets. Design, launch and implement public relations + social media campaigns

If you are looking for ways to get into the traditional or social media marketplace, I can help increase recognition for your company.

GardenGeri’s Specialties:
Sparkling Garden Writing skills: SME in Horticulture, Garden and Landscape content. Content + production of newsletters, blogs + social media sites. Photography + photo styling. Content-rich liaison for web, social media, print, radio + TV

Strategic communications/Social Media Strategy: brand statements + media relations for the Green Industry.

Media penetration strategies: Rapport + lead nurturing with national & local media. Tactical public relations campaigns

Presentations, Community Affairs, Events, Promotions

“GardenGeri” is a nationally known garden writer, plantswoman, content strategist, subject matter expert and educator.

She is knowledgeable and widely respected in green industry and gardening circles. As a ‘hands on’ gardener, she brings factual, practical and thoroughly entertaining advice to her audiences.

In GardenGeri’s writing, speaking, content strategy, videos, scripts, newsletters, product launches and media appearances, her enthusiasm for the wonder of the natural world shines through.

Klout, a social media rating appranks @GardenGeri in the top 5% of all online influencers.  GardenGeri’s ideas engage audiences; her writing sells products throughout the world of horticulture and green commerce.

Garden Geri has entertained and educated hundreds of audiences in television, radio, webcast, video and live audience formats. Her unique blend of content and entertainment has also helped drive more than $10 million in purchases for commercial clients. For more than two decades, the combination of her scientific knowledge and homespun humor have made her the voice of horticulture in the Southeastern states and across the nation.

She has written by-lined articles for  virtually every major publication in both trade journals and consumer gardening. Her award-winning book, Tussie-Mussies, is an engaging look at the history and Language of Flowers, as well as serving to promote the contemporary use of floral symbolism in everyday situations.

WOW! HONORS, AWARDS AND PRESENTATIONS

2016  Keynote Speaker, Alabama State Master Gardeners annual conference, Sawgrass region, Creating Your Personal Eden

2014  First Place, “Passion for Trees” Extemporaneous Video, Davey Tree Company resulting in  $1,000 grant to Pittsburgh Parks Conservancy Tree Fund

2014  National Awards Committee Chair, Garden Writers Association

2014  Speaker, Art in Bloom, High Museum of Art, Atlanta, GA, Jan. 28

2013  Horticulture Magazine by-lined editorial article Bonsai 101 for client, first in magazine’s launch of new column “Art of the Garden”

2013   National Awards Committee Co-Chair, Garden Writers Association

2012   Georgia Green Industries Wintergreen Conference,  presentation Twitter 101

2012  Gardeners Success Summit, national internet webinar on Growing and Using Herbs

2011   Georgia Green Industries Wintergreen conference Social Media for Green Companies class

2011  Garden Writers Association Annual Symposium juried presentation, New Plant Introductions for client Garden Debut®

2010  Scholarship Recipient, American Community Gardening Association annual conference and membership

2010    Georgia Master Gardeners presentation Top 20 Favorite Natives for the Home Landscape,

2010 Atlanta Culinary Historians presentation Elizabethan Gardens & Herbs of Shakespeare

2009  SE Native Plants and Wildflower Symposium, Tifton, GA presentation, Native Plants in the Home Landscape

2009  “Gardens for Connoisseurs Tour” of my private garden to benefit the Atlanta Botanical Garden

2004  Co-Chair & Judge, first-ever Botanical Art Division, Southeastern Flower Show

2003  APR (Accreditation in Public Relations) the Public Relations Society of America professional certification

2002  Garden Globe Award, Garden Writers Association for Fuqua Orchid Center Media Kit

2001  Herald Award, top annual recognition for garden writing by the American Nursery & Landscape Association for garden writing for Better Homes & Gardens SIP Perennials story

2000  “10 Best Gardens in Atlanta,” Atlanta magazine survey

2000  State Garden Clubs of Georgia: Best Garden, large yard category, 2-5 acres

2000 “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary

1999  “AVANTGARDEning” Tour of Artists’ Gardens, to benefit Nexus/The Contemporary

1994  State Garden Clubs of Georgia, “Best Publication” for Tussie-Mussies book

1993  Award-winning book Tussie-Mussies: Book of the Month Club and Garden Book Club features

1990  American Perennial Plant Association annual convention Tour of my private garden

1989  Scott Arboretum annual Tour of my private garden

1988  Awarded prestigious Research Grant from The Herb Society of America to write Tussie-Mussies book, $5,000

1988  American Horticultural Society annual convention Tour of my private garden

1987   “Gardens for Connoisseurs Tour” my private garden on tour to benefit Atlanta Botanical Garden

1980  1st Place National Winner, Photography for “Best Series of Slides and Script” Rohm & Haas National Competition, Cooperative Extension Service on Growing and Using Herbs